The 11th Asia Television Forum (ATF) closed with a total of US$149.23 million worth of deals, representing a 68% increase over the previous year. A total of 2,862 attendees were present at ATF, the highest number the market has welcomed since it started in 2000. Over three industrious days, the market brought together more than 850 companies from over 53 countries. Of special note was an overall 15% increase in the number of participating companies, a sign of the region’s strengthening content market. The market growth spearheaded by the economic recovery is especially significant as ATF continues to be a crucial integrator for Asia on a global platform. It is also in this aspect that ATF is representative of Asia’s rising position in the world content market. “It is heartening and very encouraging to see more and more companies joining our market,” said Michelle Lim, Managing Director, Reed Exhibitions, Singapore & Malaysia. “This year, we saw record numbers of 187 new sellers and 156 new buyers, a sign that ATF is garnering more attention, and is gaining importance and strength in the industry.” Grace Chan from Asia Pacific Syndication division of Turner International (Hong Kong) agreed. “We like ATF because we can focus on meeting our clients from Asia. This year, we find that there are more buyers coming, so this is really good. The market really helps us to follow up on discussions from MIPCOM and also have new discussions with some of the clients.” Exhibitors have already pre-booked 70% of the showfloor for ATF 2011, which will be held from 30 November to 2 December 2011.
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