SPE Networks – Asia seals deal with MRM Co. Ltd. and MCOT Pcl. to offer Animax to all TrueVisions subscribers in Thailand
Singapore – A breakthrough distribution deal is set to make SPE Networks – Asia’s Animax, the first and only international TV network to find carriage to the entire TrueVisions pay-TV service subscription base of over 1.6 million in Thailand, at launch on 1 November 2010. SPE Networks – Asia struck the deal with Media Resource Management (MRM) Co. Ltd., to collaborate with MCOT (Mass Communications Organization of Thailand) Pcl., joint operator of the TrueVisions pay-TV service. Under the agreement, Animax, Asia’s premier anime and youth entertainment TV network, will be made available to all TrueVisions pay-TV service subscribers as a basic channel together with local free-to-air channels. Said Ricky Ow, senior vice president & general manager, SPE Networks – Asia, “The ground-breaking distribution deal represents a significant milestone for Animax. The channel now reaches a very sizeable and important segment of the youth and young adult audience in Thailand. “With the best anime and the latest live-action Asian and US entertainment shows, Animax has a good programming mix to capture and hold viewers, especially if we offer a relevant and localised viewing experience. We will do so by providing for the first time, a daily Thai-dubbed programming hour during evening primetime, in addition to Thai subtitling for key and popular shows on Animax.” As a start, Thai viewers can look forward to catching the most well-loved anime shows including InuYasha and Hayate the Combat Butler in Thai language dubs and subtitles during the 6 – 7pm (BKK) hour each night. While anime remains the key programme offering on Animax, viewers can also enjoy the latest Korean entertainment through a series of exclusive concert programmes in Live Power Music and youth reality series Pretty Boys and Girls. Also to look out for will be top US youth lifestyle award shows such as the upcoming star-studded Video Game Awards and the Scream Awards which are coming to Animax. Beyond TV, Animax will seek partnerships with local youth event organizers and youth communities, as well as work with local youth talent to engage viewers on all fronts, to offer an all-round entertainment experience to viewers.
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