Technicolor 3D begins Asian roll-out with Thai installations
Bangkok – In preparation for a full Asian roll-out of its Technicolor 3D system this fall, Technicolor Asia did a test run of its 3D system during the Piranha 3D engagement in Bangkok at the Esplanade (Major) Cineplex Ngamwongwan-Khae-Rai theater in early September 2010. Using an independent academic research department from Sripatum University, exit polls were conducted of viewers watching the movie in Technicolor 3D and in Digital 3D. While the size of the survey pool was moderate, results indicated that a majority of the participants in both sample groups had a positive perception of the 3D quality and experience – overall mean scores from both sample groups were statically defined as “very good”.
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