CASBAA/Hong Kong/Seoul/Singapore – MTV Networks International announced that it has entered into a strategic alliance with The Chosunilbo, a division of Chosun Media, for collaboration on live events, production, licensing and international distribution. The Chosunilbo is the leading daily newspaper company in South Korea and is planning to launch a new general entertainment cable television channel once The Korea Communication Commission awards broadcasting licenses by the end of 2010. If successful, The Chosunilbo plans to launch the channel in the fourth quarter of 2011. As part of the strategic alliance, MTV Networks International and The Chosunilbo intend to co-produce a music-based launch event showcasing international and Korean artists. The launch event will potentially be simulcast as part of the ‘MTV World Stage’ franchise, broadcast globally to more than 500 million homes in over 150 countries. MTV Networks and The Chosunilbo will also explore MTV Networks representing the channel and its original programming to other territories via cable and satellite platforms and international programme sales.
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