Cannes/London – FremantleMedia announced it has taken a 60 percent share in @radical.media, a global transmedia business that creates some of the world’s most innovative advertising and branded entertainment content. The deal represents FremantleMedia’s first large scale move into the branded entertainment market, allowing the company to further diversify its revenue sources and to develop new business models. @radical.media’s chairman & CEO Jon Kamen will continue in his role and the partnership will not impact any of the firm’s existing management team and relationships. This investment is an extension of an ongoing and successful relationship which began between @radical.media and FremantleMedia’s brand extension arm, FremantleMedia Enterprises (FME). The division has been working with @radical.media since 2008 on several highly successful projects such as the critically acclaimed TV series Iconoclasts on the Sundance Channel, Britney: For the Record and the table tennis tournament Hardbat Classic on ESPN. @radical.media, which has offices in New York, Los Angeles, Berlin, Sydney and Shanghai, will now continue bringing its expertise to FremantleMedia’s extensive global network of production, distribution and licensing companies. In addition, Fuji Television Network Inc. and FremantleMedia unveiled Total Blackout, the first format borne of the Creative Exchange Alliance forged between the two companies. The Alliance is a unique partnership which was announced in April 2010 at MIPTV, and aims to co-develop and co-produce new television formats for the international market place. Total Blackout was co-developed during the initial phase of the Creative Exchange Alliance, which saw So Fujinuma, a Producer in the Variety Production Center of Fuji Television’s Programming and Production Department, working closely with Henrik Nielsen, an Executive Producer at FremantleMedia North America, in a four month secondment at FremantleMedia’s offices in the USA. The pair co-developed Total Blackout, a hilarious new game show that takes place in complete darkness and sees the contestants perform the most unusual and daring tasks, often totally unaware of what they’re doing. The next phase of the Creative Exchange Alliance sees Henrik Nielsen travelling to Fuji TV’s headquarters in Tokyo. During this time, Fuji TV will produce a Japanese version of Total Blackout, to go to air on 30 October 2010. Henrik’s secondment will be followed by that of Jason Stephens, Creative Director at FremantleMedia Australia and Jason Tegelaar, Director of Development and New Media at FremantleMedia’s Dutch production arm Blue Circle.