New York/London – Bloomberg Television announced that Gary Groenheim is joining the network as commercial director for the Asia-Pacific region. Groenheim, who will be based at the network’s regional hub in Hong Kong, joins from CNBC EMEA where he had served as head of marketing. Groenheim, who will report to Brian Martinez, international managing director for Bloomberg Television, will oversee numerous business activities including the expansion of marketing, distribution and current and future partnerships in Asia-Pacific. Groenheim joins a global team focused on growing Bloomberg’s brand, including Lindsey Oliver, who serves as international commercial director reporting to Martinez, and Mark Froude, who runs advertising sales for television, Internet and mobile products in the region. Groenheim joins Bloomberg with over 15 years of marketing and advertising experience. For the past five years, Groenheim oversaw all advertising and marketing for the CNBC brand across Europe and the Middle East. Prior to that, he served for five years at Time magazine where he held the role of senior international marketing manager, responsible for developing and implementing marketing programs for Europe and Asia, increasing the brand’s profile globally. Groenheim also established the magazine’s media partnership with the World Economic Forum and created Time’s European Heroes Awards. Earlier in his career, he held roles at Nike in Europe and London-based advertising agency Wieden+Kennedy.