India – Global market research firm Synovate has announced that Sunil Saxena will head up its field operations in India as director. Saxena will oversee all 14 fieldwork centres in India and will report to Mick Gordon, managing director for Synovate India. This is a home-coming for Saxena as he previously worked with Blackstone Market Facts India (BMFI became Synovate in 2004) and then Synovate from 2001-2005. His appointment is significant as Synovate now is a much larger entity being among the top four market research players in India and number six worldwide. Saxena’s appointment is also important as Synovate India moves towards ISO 20252 market research certification. Saxena moves from Lattice Bridge Infotech, where he spearheaded the Voice Enabled Advertising & Market Research (VAMR) division. His earlier stints were with Gallup and IMRB.
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