Scottsdale, Ariz. – It has been a rough few years for subscription mobile TV deployments, as a number of plans never came to completion and several of those that were launched have been shut down. However, In-Stat sees a recovery in 2010, particularly in Asia/Pacific where cellular mobile TV subscriptions, which are frequently delivered over 3G networks, will reach nearly 95 million by 2014. “Getting mobile subscribers to pay for TV services on their mobile devices has been daunting as users have clearly gravitated to free broadcast or internet-based content on their phones,” according to Frank Dickson, VP Research for In-Stat. “As a result, pay mobile TV results have been disappointing, relegating cellular mobile TV as a niche service. However, niche services in cellular can still drive huge revenue.” Recent research by In-Stat found that Asia/Pacific will drive mobile TV subscriptions, primarily in India and China. Mobile TV broadcasting standards remain fragmented by geographic region worldwide, with CMMB, ISDB-T (1seg), ATSC-M/H, DVB-H, MediafloFLO and DMB all finding deployments.
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