Hong Kong – Cartoon Network has launched the region’s ultimate virtual playground with its new Cartoon Network Club. Being buddies with alien-morphing boy hero Ben 10, the ever-mischievous Chowder or sea-faring Flapjack has never been easier as Cartoon Network Club (www.CartoonNetworkAsia.com) immerses members in their favorite TV toon world where they can play games, sneak a peek at new shows and collect cool rewards. A highlight of Cartoon Network Club is its virtual currency, or colorful ‘beans’, that can be redeemed to preview shows, play the latest games, receive discounts on merchandise and other exciting items. Joining Cartoon Network Club is free and the channel’s existing 2.5 million registered website users get automatic membership with everyone receiving 300 ‘bonus’ beans to kick off the fun. A free toon avatar complete with must-have virtual accessories will let Cartoon Network members play to their heart’s content, while showing off their style in this awesome online playground. Cartoon Network Club will also let members have a say in what they’d like to do, play on the site, watch on-air, and members will even have the chance to be Cartoon Network game testers before the official game launch. Lucien Harrington, Vice President, Branding & Communications, Turner Entertainment Networks Asia, Inc. said, “We’re looking forward to further expanding the Club soon, to include even more exciting promotions and benefits for kids across a variety of platforms.”