Channel name: Sundance Channel Parent brand: Rainbow Media Global Sub– or sibling brands: WE tv Ownership in Asia: Rainbow Media Senior executive for Asia: Harold Gronenthal, SVP & General Manager, Rainbow Media Global Overview: Sundance Channel is an independent film channel that celebrates creativity, and global independent culture. Sundance Channel’s diverse and engaging selection of films, documentaries and original programs represent the best in smart, emerging culture and provide a new way to see and talk about the world. Key programming includes: Series such as the Hollywood industry talk show, In the House; the travel shopping show, Man Shops Globe; the Peabody Award–winning documentary series executive produced by Academy Award–winner, Forest Whitaker, Brick City; and the eco focused 100 Mile Challenge. 
Scheduling policy: Cinema: A premiere film every Friday at 11pm The Green: Presented by Robert Redford, The Green features new and returning original series and documentaries dedicated to the environment. The Green airs every Tuesday in primetime. Total distribution in Asia (number of households, number of markets): Too early to estimate considering the channel’s very recent launch. Key carriage agreements in Asia: SingTel’s mio TV (Singapore) and Skylife (Korea) Key tiers or package placements?: Digital HD tier On–line, VOD, SVOD or mobile deals?: 24/7 linear, HD and SVOD offerings Key recent & upcoming developments?: Programming: In the House with Peter Bart and Peter Guber: A weekly series featuring interviews and news stories from Bart and Guber with Hollywood’s top stars and filmmakers. Second season began on April 29. ——————————————————- Channel name: WE TV Parent brand: Rainbow Media Global Sub– or sibling brands: Sundance Channel Ownership in Asia: Rainbow Media Senior executive for Asia: Harold Gronenthal, SVP & General Manager, Rainbow Media Global Programming line–up: WE tv is a popular women’s entertainment network featuring top– quality content. Programming is geared to women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Well–known programming includes Bridezillas, Amazing Wedding Cakes, My Fair Wedding with David Tutera, The Locator, and Raising Sextuplets Scheduling policy: A prime–time Sunday night programming block featuring popular wedding–themed series and specials. Total distribution in Asia (number of households, number of markets): Too early to estimate considering the channel’s very recent launch. Key carriage agreements in Asia: SingTel’s mio TV (Singapore), Skylife (Korea) & PCCW’s now TV (Hong Kong) Key tiers or package placements?: Digital HD tier On–line, VOD, SVOD or mobile deals?: 24/7 linear, HD and SVOD offerings Key recent & upcoming developments?: Programming – Let Them Eat Cake Marathon: An all–day marathon airing on May 15 featuring the best episodes of the popular cake design series, Amazing Wedding Cakes.
