Asia – Global tyre manufacturer Bridgestone has chosen National Geographic Channel as its global media partner to produce and broadcast a special green documentary about driving as part of its Corporate Social Responsibility initiative to support environmental education worldwide. Bridgestone and National Geographic have co-produced a mini-documentary called Drive Green that encourages green driving practices. The three-episode series will premiere on National Geographic Channel and on www.ngcdrivengreen.com in April in Southeast Asia, India, Korea, Australia, New Zealand, the US and Canada. Drive Green addresses common questions from curious drivers, like How can motorists reduce their impact on the environment? What is the real result of overloading our vehicles, overusing the air-conditioning, or refusing to ask for directions? The program will also provide useful tips in choosing tyres and fuel, with emphasis on Asian driving conditions, inspiring drivers to make simple changes to their driving habits to save energy and reduce CO2 emissions.
Ad – Before Content
Related Articles
- PlayBox Neo Highlights Latest Advances in Smart Media Playout at April 2024 NAB Show
- Taiwanese Documentary On the Train to premiere in Japan
- Bolin Partners with NDI to Integrate Advanced Connectivity Across Product Line
- Atomos to Offer Camera to Cloud with MediaSilo
- Pixotope brings the power of Unreal Engine to automated and news broadcast graphics
- Eamon Drew Joins Atomos as Chief Business Development Officer