Shineshow Co. Ltd, a joint venture between Hunan Broadcasting and Television Group and Shanda Pictures Limited, announced that it will produce a reality TV show I Want to Make Movies. The winner of this film project pitching and financing contest will be given RMB10 million as the first funding for the project which will then be the first film production from Shineshow in 2011. According to Shineshow, the programme will be looking for first-time filmmakers who have the capability to make commercial films. I Want to Make Movies will be also be aired on Hunan Broadcasting TV channel in May. Entries are being invited from China, Taiwan, Hong Kong, Singapore and Malaysia. The preliminary stage will take place on major Chinese video-sharing websites like Sina.com, Sohu.com and Youku.com. Participants have to submit a 5-minute short film and will be judged by both internet users and designated jury. The final stage will take place on television from May to July, in which filmmakers will be pitching story ideas live on TV for their first feature film project. Shineshow plans to produce a series of films and TV drama. On the launch of the company in November 2009, Shineshow announced plans to produce TV series, Princess Huanzhu and Xing Chen Bian (Evolution of Beginnings), an adaptation of a popular online novel.
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