According to the annual F1 global broadcast report, viewing figures for Formula One races slumped by more than 80 million to around 520 million globally in 2009 largely as a result of later race times. The drop of around 13%, the first fall in five years, will come as a blow to the F1 Group as it is likely to impact on the price commanded when various TV contracts are renegotiated. In the last few years the FIA has juggled start times largely to cater for the lucrative European market. The consequence of the later local start times was that the races were broadcast in the evening in Asia which, according to the report, meant that Formula One was broadcast in direct competition with domestic sports such as the Chinese Football Association Super League.