Addressing a full house, Angel Orenga, senior vice president, distribution Asia-Pacific described SPT as being so much more than films. “We are here today to convince you that we are more than films. We bring more than one, two or three genres; we provide our partners with programming solutions,” Orenga said. That said, in the past few months Sony has had considerable theatrical success with Michael Jackson’s This is It and 2012 together grossing over US$835 million since their debut. Nine other Sony movies topped US$100 million at the box office. On the TV front, Orenga said that SPT’s programming strategy is to create fierce, edgy programs and multi-platform series, adding that returning series guarantee resources are not wasted. He attributed US cable television’s success in luring viewers away from broadcast television to the fact that cable networks are producing, and licensing, focused, edgy programs. Sony’s current signature series include Breaking Bad, starring Emmy winner Bryan Cranston; Drop Dead Diva; and Hawthorne, starring Jada Pinkett Smith. Orenga pointed to the success of SPT shows Damages, The Shield and Rescue Me on Fox’s male-skewed FX channel; as well as highlighting Justified, starring Timothy Olyphant. Another big show for SPT in 2010 is Oprah spin-off Dr Oz, a medical talk-show that covers topics from the light hearted to the serious, in association with Harpo Productions. Anime offerings Ultraviolet Code 044 and Viper’s Creed were also on SPT’s slate for ATF, as well a number of new multi-platform shows including Private and The Bannen Way. Next up were 2waytraffic International’s light entertainment formats, with new titles such as How to Win the World Cup, classics like Pyramid, and Who Wants to Be a Millionaire spin-off Hotseat. And it was Hotseat that was to dominate later proceedings as well-known content buyers were invited to take part in a live mock-up of that game-show, hosted by talent Dominic Lau.