Singapore – The founding members of the March 2009-founded Smart Alliance – ABS-CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantra Citra (Indonesia), Media Prima (Malaysia), and MediaCorp (Singapore) – announced the launch of a free-to-air sales package across 6 countries in Southeast Asia with a potential reach of over half a billion eyeballs, for regional clients and partners. Chang Long Jong, MediaCorp deputy CEO (Television) says, “The sales package requires each broadcaster member to identify one channel in its country over two time slots (prime and non-prime) for regional advertisers. The package is very flexible in terms of dollar investment and booking of airtime spots on the 6 terrestrial channels. We are confident that regional advertisers will find this new initiative attractive and something worthwhile to consider for their campaigns targeting Southeast Asian audiences.” Adds Chang, “The joint sales package and content acquisition are just early steps to realize the tremendous potential from the synergies brought about by the Smart Alliance. We are already embarking on and looking to developing more projects that will be beneficial among our members and increase the competitiveness of Asian media.”