Singapore – For the first time, South West Screen (SWS), the development agency for the film, TV and digital media industries in the South West of England, has joined forces with Singapore’s Media Development Authority (MDA) to launch a new funding initiative, ‘Multi-Platform Content Across Continents’ at Asia Television Forum (ATF) 2009. The initiative is the first in a series of planned partnership projects between Singapore and the South West of England, building on the idea of ‘digital twinning’ between Bristol and Singapore. This co-development initiative, with the support of the United Kingdom Trade and Investment, calls upon Singapore and British production and digital media companies to come together to co-develop concepts with multi-platform potential and cross-media elements. The Initiative is open to proposals across genres, with specific interest in the following: Children’s (including Animation), Drama, Documentary, Factual Entertainment – where programming demonstrates significant multi-platform potential.
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