Sydney – NDS, the leading provider of technology solutions for digital pay-TV, announced that it has developed the first bookable promos service in Asia, for FOXTEL, Australia’s subscription television provider. While watching a trailer for a show, viewers will now be able to book to record the show to their DVR by pressing the green button on their remote control. With the press of a button, subscribers will be able to book to record movies, individual programmes, or an entire series, immediately or weeks in advance. This user-friendly feature can also be used during an ad break to allow viewers to receive more details about a specific advertisement by expressing interest with the same button press. NDS has also provided FOXTEL with the XTV open infrastructure, an extended version of NDS XTV DVR technology that gives operators the flexibility to launch applications that directly access DVR functionality.
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