Janice Cheng Head of Content, Li MIPCOM is precluded as part of my sourcing plan and I am looking forward to exciting new slates and content line-ups in the market this year. Our channel, Li is newly launched across key Asian markets, we have yet to receive any formal feedback but the general consensus has been very positive towards the acquired titles we have offered our viewers. Specifics aside, key blockbuster titles and formats have always been well sought after in the likes of Dinner Impossible and HGTV Design Star. I continue to see growth in reality formats and a trend leaning towards lifestyle related products. As a company, LI TV ASIA is always proactive in our acquisition strategy for fresh content that connects to our viewers seeking first-run lifestyle content that inspires their lives across Food, Home, Wellness, Travel and Style. I welcome new programme titles that truly engage and entertain our Asian viewers. I do admit that the economic climate has been challenging. However Li’s acquisition strategies remains unhampered. Our buying is still centric on offering our viewers high value, first-run entertainment. Evelyn Raymundo Vice President, ABS-CBN Program Acquisitions ABS-CBN will be attending MIPCOM. Of late, our most successful acquisition is Boys over Flowers, the Korean remake of the Japanese manga Hana Yori Dango from Group 8 and KBS Korea. It is the run-away Asianovela hit this year because of the huge youth and core female viewers it brought on our 6pm timeslot with national ratings of 30 percent. Hotshot from Taiwan and animes Naruto Shippuuden and Reborn from Japan also did well. Cuidado con El Angel from Televisa is also doing okay. There is significant attraction for content that inspires and affirms deep human values as well as those that affirm the will of the human spirit to overcome and to evolve. Appreciation for dramas and romance with significant character struggles seem to be high. Shows/ genres or formats we are specifically looking out for at MIPCOM 2009 include well-executed format franchises that appeal and engage the whole family. We are also interested in reality shows with an interesting concept that can be easily adapted. In light of the current economic climate, we are more selective on the programs that we acquire. Our greatest challenge is the one-TV household phenomenon in the Philippines, and we try to find the right mix of different genres that will complement our local programs. Looking for content that can attract the full range of viewers from children, teens to adults is very critical in our buying strategy. Roxanne J. Barcelona Vice President, GMA Worldwide Inc. Yes, we will be attending MIPCOM 2009. Asian dramas, especially those from Korea and Japan which we dub to Tagalog, rate quite well. Of late, a TV show which is rating well in our market include the fantasy drama, Darna, a heroine from a local comic book. We are always on the lookout for interesting formats (game shows, dramas) and clips that we can incorporate in our existing local shows. In light of the current economic climate, we will buy only the programmes we can use or schedule. Kathleen Syron Head of Content, StarHub Yes, StarHub will be attending MIPCOM 2009. We have received favourable feedback on general entertainment programmes like drama series and movies. There is also an increasing popularity for lifestyle infotainment programmes as well as reality entertainment programmes. We are not looking at any specific show or genre. We will go after shows that may have created a buzz and will be of interest to our viewers.