Beijing – Discovery Networks Asia-Pacific and Baidu, the largest global Chinese search engine announced the launch of a Discovery Channel Chinese website – Baidu will be responsible for the construction, operation, management and updating of the website and Discovery will be the exclusive content provider for the website, which will be customized and translated for the Chinese market. The content offerings will be ad-supported with Baidu and Discovery sharing the responsibility and revenue from third party advertising sales. Both parties intend to continue developing projects that will facilitate the sharing of knowledge and information, to provide users – including middle and primary schools in China – with a reputable and credible source of information and support the increasing demand for online content.