Cyberjaya – Jia Yu Home Entertainment Sdn Bhd (Jia Yu), a company owned by MSC Venture Capital – a subsidiary of Multimedia Development Corporation (MDeC), driver of the MSC Malaysia initiative, has signed a co-production deal with two of China’s top television stations – Nanning TV and Changsa TV. The deal will let Jia Yu, Malaysia’s homegrown international Chinese channel, co-produce the 2010 Chinese New Year (CNY) International Special Broadcast, that will be aired live during the festive season. The four and half hours-long programme will feature creative talents, icons and content including artists, singers, animation icons and live action characters, as well as entertainment covering songs, dance, music, other entertainment values and cultural performances to showcase the culture and ethnic of the respective countries. This crossover event will be broadcast live via satellite to all Asean countries and it is expected to attract 350 million viewers worldwide. Datuk Badlisham Ghazali, CEO of MDeC said the co-production deal marks a strong message that Malaysian creative multimedia content companies are capable of creating contents for the world and MSC Malaysia is poised to offer an enabling environment for companies to harness their full potential. Jia Yu will be the first ever Malaysian TV station to broadcast live in China for this inter-nation joint production. Since year 2000, JiaYu has been actively working with various Chinese broadcasters in developing an international distribution platform for creative multimedia content from the two countries. JiaYu Channel is available in Malaysia, Brunei, Hong Kong and North America and is rapidly expanding to reach other countries in the Asean, Asia Pacific and Australasia region.