New Delhi – Sanjay Behl, group head, brand and marketing operations of Reliance Communications had been promoted as CEO of the company’s DTH and IPTV operations. Behl will continue to hold responsibilities in Reliance ADAG, overseeing corporate architecture. The company’s DTH business Big TV plans to double its subscriber base within the next one year to three million. Behl joined Reliance Communications in August 2005, and had been instrumental in driving RCOM’s brand and marketing and overseeing activities for mobility, enterprise, home and global businesses. He had also pioneered the brand architecture model, ‘Brand Cube’, now an IPR of Reliance ADA Group.