Los Angeles – Independent global distributor Echo Bridge Entertainment has appointed Natalie Yuen to the newly created position of vice president, international sales, Asia Pacific, effective immediately. The announcement was made by Dan March, executive vice president, Echo Bridge Entertainment, to whom Yuen will report. Yuen will be responsible for managing programming sales across all platforms throughout the Asia Pacific region, including Australia, New Zealand, Japan, Korea, Indonesia, Singapore, Malaysia, Thailand, China, Taiwan, India, Vietnam, Hong Kong, and the Philippines. Yuen most recently headed her own company, Break a Leg Productions/Agent Red, working with a range of clients including Paramount Pictures Worldwide Distribution and Chorion PLC. Previous positions include head of television sales, Asia Pacific, for Southern Star Sales; and regional manager, South East Asia for PanAmSat Asia.