Zee Entertainment Enterprises Ltd announced the appointment of Tarun Mehra as business head of international operations in the Asia Pacific region. Mehra assumes responsibility from Mukund Cairae, who after a successful stint in Asia Pacific, is going to head the Middle East region of the international operations of Zee. Mehra brings with him vast experience in the field of marketing after a successful career span with Shaw Wallace, Parle and L’Oreal. His role as the business head for Zee TV India witnessed him scaling new heights with novel marketing and brand strategies. He has been responsible for shaping the perception of the channel in India and will now help in the augmentation of the same in the Asia Pacific region.