STAR India veteran Ajay Vidyasagar, president – content and new media, is leaving the network after 14 years. Vidyasagar joined STAR in 1996, looking after ad sales and marketing under then chief Peter Mukerjea. He was also commercial director at Channel [V], heading the regional channel when STAR acquired Vijay TV. He then moved to head the marketing team of first content and communication, and later added new media to his repertoire too. In his role as New Media Head, Vidyasagar had looked after the entire Internet business of STAR, while working closely with Fox Interactive in Los Angeles.