Hong Kong – STAR announced the appointment of Cora Yim as vice president, programming for Star Chinese Movies and Star Chinese Movies 2. Yim will report to Cheah Chee Kong, executive vice president, chinese programming. Yim will spearhead content strategies, acquisitions, marketing and scheduling for the two Chinese movie channels. Before joining STAR, Yim served as director (marketing & strategic planning) for Imagi International Holdings Ltd. Prior to that, she was senior manager (acquisition & marketing) at Media Asia Group.