Beijing – The total China measured advertising spending is projected to grow between 5-8 percent in 2009, according to CTR Market Research, the leading market insight and information provider in China. This estimate anticipated the reducing gap between ad spending and GDP growth based on the January trend analysis as compared with annual ad spending, which grew 15 percent to USD$ 64.8 billion in 2008. “Our outlook for 2009 is driven significantly by advertiser and media owner’s short term sight in revenues,” said Tian Tao, vice president of CTR Market Research. “The ongoing pessimistic global economic situation and continued strategy of increasing rate cards and decreasing in spot resources will further drive advertiser’s ROI expectation. As a result of the government’s economic reboot policy of stimulating domestic demand to promote the consumption, Business & Services is forecast to enjoy a reasonable growth in 2009,” he added.