New York/London/Singapore/Hong Kong – MTV Networks International (MTVNI) announced the launch of MTV World Stage and MTV Push, two new music initiatives aimed at demonstrating MTV’s unique international scale and connecting fans to the latest acts on the world music scene. MTV World Stage is a free pass to the most exclusive gigs and unique concert locations from around the world. Coldplay live in Tokyo from the Saitama Super Arena will be the first performance captured for MTV World Stage and will air on February 27 on 62 MTV channels around the world. Taped in HD, the series will showcase different musical performances every Friday night across the international network. In addition, starting in March 2009, MTV Push will deliver a ‘push’ behind breakthrough and emerging acts, with unique bespoke multi-platform content using MTV’s on-air and digital assets, which number more than 140 windows. Metro Station and White Lies will be the first featured artists. Antonio Campo Dall’Orto, executive vice president of Music Brands for MTVNI said, “Music remains one of the fundamental pillars of our brand and our business. These projects are part of a process to broaden our vision and further enhance the brand experience.”