Buenos Aires – Telefe International announced the addition of Guillermo Borensztein to its sales team. Borensztein reports directly to Michelle Wasserman, head of international programming sales, formats and production services, an area operating directly under the international business division of Telefe, run by Alejandro Parra. The new sales executive will be in charge of the relationship with Telefe International’s clients of Asia and part of Eastern Europe. He will also aim at developing new businesses and increasing the penetration of Telefe International contents along the region, not only through traditional channels but also through the new platforms corresponding to this region.