New Delhi – Direct-to-Home satellite pay-TV service Tata Sky has achieved the milestone of reaching 3 million subscribers in India within a period of just 27 months. The latest 1 million subscribers were gained in just seven months. The platform is protected and powered by an end-to-end suite of NDS solutions including conditional access system (CAS), middleware, an advanced electronic programme guide (EPG), as well as DVR and additional interactive infrastructure. Tata Sky launched its DTH satellite pay-TV service in August 2006 with the goal of reaching one million connections by the end of their first year of operation. Tata Sky achieved that goal, and then took only another 10 months to reach the 2 million connections mark and just seven months to reach the 3 million connections milestone. Vikram Kaushik, MD & CEO, Tata Sky Ltd. said, “Tata Sky has achieved significant success in reaching 3 million connections in such a short time. The most recent achievement validates that Tata Sky is the most preferred service provider in the highly competitive Indian pay-TV market.” He added, “The end-to-end digital solutions from NDS, coupled with our unparalleled customer service and continuous product innovations, have enabled us to provide differentiated applications and a superior viewing experience for our subscribers.”