MTV Networks Asia and Eyeblaster announced a partnership to offer the innovative MTV-Nick Screen advertising format across its properties in Southeast Asia. The new ad offering will enable MTV’s advertising clients to spread their TV advertising budgets towards online video. MTV-Nick Screen is an online video rich media ad unit developed by Eyeblaster. It can run the same commercials from broadcast TV without any reformatting required. The video unit floats on the bottom right of a user’s monitor to run 30 or 60-second TV commercials. It also allows users to click through to the advertiser’s website.
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