Petaling Jaya – Malaysia’s Media Prima Berhad (MPB) increased its profit after tax and minority interest and excluding exceptional items (PATAMI) for the nine months ended 30 September 2008 by 5 percent to RM80.4 million (US$22.3 million) compared to the same period in the previous financial year. During the same period, the group recorded higher revenue of 16 percent to RM572 million (US$159 million), reflecting the strong contribution especially from its radio networks, outdoor division and newspaper business. Accordingly, MPB’s net profit for the 9 months period ended 30 September 2008 grew by 4 per cent to RM81 million from RM78.6 million recorded in the previous corresponding year. However, revenue growth for the third quarter of 2008 was flat compared to the previous period, resulting in a decline in profits by 25 per cent. This is attributable to lower advertising spending during this period arising from current challenging economic environment and higher content cost due to investment in programming and one off cost attributable to Euro 2008. At the same time, the advertising spending for the third quarter of 2007 was significantly higher given the 50th Merdeka celebrations. TV networks still remain the main revenue contributor to the group. MPB’s TV networks comprising of TV3, 8TV, ntv7 and TV9 continued their strong performance, collectively maintaining a combined audience share of 50 percent, according to AGB Nielsen Media Research.
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