Silver Spring, Md. – Discovery Networks International announced that it will launch a 24-hour Investigation Discovery (ID) channel in the UK on 20 January 2009. This will be the first international launch of the ID brand, which debuted in the United States in January 2008. Launched in the US on January 27, Investigation Discovery is the destination for fact-based investigative content about culture, history and the human condition from the past to the present. Featuring core series including Call 911, Dateline On ID, Solved and Extreme Forensics since its launch, ID is the fastest growing network among the target audience of W25-54 in all of ad-supported cable (source: Nielsen, live + same day, NHI calendar, time period based dayparts, January-November 2008 total day W25-54 (000) vs same number of weeks year ago). Offering a line-up of investigative programming from the US and the UK, the international ID network will focus on the science of forensics and how it is used to unlock the real life stories behind some of the world’s most fascinating investigations. ID will use dramatic, fact-based storytelling to provide in-depth analysis of investigations along with first-hand testimony from the experts who uncover the evidence, methods and motives. ID’s UK programming line-up kicks off on January 20 with original content including the new series Serial Killers, a nine-part series using police video material, archive news footage, dramatic reconstructions and interviews to tell the stories behind some of the world’s most infamous killers. Other key titles for the UK include Deadly Women, Crime Museum UK with Martin Kemp and the feature documentary, Gold Diggers: World’s Biggest Bank Robbery.
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