Singapore – SPE Networks – Asia (SPENA) has three new senior appointments to its head office in Singapore. Kim Sang-Im has assumed the newly-created position of director, Korea and new media. Having joined since September 1, she has already successfully concluded a deal with KT to launch AXN on its IPTV platform, Mega TV. Reporting to Ang Hui Keng, senior vice president, channels management and finance, Kim will also oversee the management of SPENA’s branded SVOD services PIX and PIX Thriller, including programming, marketing and on-air promotional activities. Kim brings with her more than 14 years experience in the broadcast industry, having last held the position of programming director at Animax Korea. Prior to that, she was the channel manager with Korean Digital Satellite Broadcasting (also known as SkyLife) from 2001 to 2005, and spent seven years with Daekyo Broadcasting before that. Joining as director of technology and operations is Law Kim Meng, who came on board SPENA in October, to provide strategic and functional direction in the areas of channel operations and post production. Also reporting to Ang Hui Keng, Law oversees a portfolio that covers satellite, technology and operations, and will offer his expertise in charting the company’s growth plan including new business initiatives and facility expansion requirements. He replaces Simon Wong who left SPENA in August 2008 to pursue other interests. Law comes to SPENA after 13 years of service to Malaysian pay-TV operator ASTRO All Asia Networks. Starting out his professional career as an engineer in Motorola and AIWA prior to joining ASTRO, Law rose up the ranks at ASTRO and last held the position of head of broadcast operations & services, leading a team of over 350 staff. SPENA’s anime and youth entertainment channel brand Animax has appointed Virginia Lim to the position of director of programming. Lim will lead and oversee the programming function of Animax networks in Southeast Asia, Hong Kong, Taiwan, India and the Philippines. Reporting to Gregory Ho, vice president and general manager of Animax Asia, she will work with Animax Asia’s marketing and on-air creative teams, along with Animax programming teams worldwide to drive the strategic direction for Animax’s programming pan-Asia. Lim joins SPENA from Singapore telco and pay-TV operator StarHub, where she was senior manager, programming, responsible for the Asia entertainment programming strategy across cable TV, online and mobile platforms. In her decade’s service to StarHub, Lim was involved in areas of channel management, program acquisitions and program production, as well as conceptualized, developed, and launched interactive TV service HubTV.