Cannes – Newly formed YR Asia Satellite TV will broadcast on Hong Kong’s I-Cable Channel 28 beginning October 18. This marks the first landing for the entertainment channel, which is targeting to launch in 15 countries, reaching out to 1.2 billion Mandarin-speaking people in China and the rest of Asia Pacific. After its Hong Kong and Macau debut, YR Asia is slated to launch in Singapore, the Philippines, Thailand, Indonesia, Malaysia, Indo China and Pakistan by the end of this year. Plans to land in Taiwan in January 2009 are in the pipeline. A 24-hour channel, YR Asia will feature variety, sports, drama, animation, lifestyle and documentary content from its global content partners. In its first major content acquisition, YR Asia purchased 100 hours of Mandarin content from Singapore, mainly in the genres of lifestyle and documentary series. In addition, it is finalising a deal for exclusive broadcast rights to 20 hours of brand new Mandarin content supported by the Media Development Authority of Singapore (MDA).
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