Kuala Lumpur – MEASAT and Sky Channel (Australia) announced an agreement for Sky Channel to use the MEASAT-3 satellite to broadcast more than 57,000 races a year to home viewers and outlets across Australia and the rest of the thoroughbred racing world. “MEASAT is honored to be selected by Sky Channel for the distribution of its horse racing content,” said Terry Bleakley, MEASAT vice president – commercial operations. “In addition to supporting existing subscribers, the extensive MEASAT-3’s footprint – spanning Australia, Asia, Middle East, Eastern Europe and South Africa offers opportunities for the Sky Channel to increase their international subscriber base.” Sky Channel is the world’s leading multi-venue racing broadcaster, telecasting more than 57,000 races each year to millions of viewers around the globe. It transmits via satellite and cable to more than 5,300 outlets across Australia, and in more than a dozen countries around the world.
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