MIPCOM, Cannes – Lonely Planet Television (LPTV), Beach House Pictures (BHP) and the Media Development Authority of Singapore (MDA) announced the launch of a new 13-part flagship television series LONELY PLANET: Roads Less Travelled, in conjunction with broadcaster National Geographic International and distributor BBC Worldwide. LONELY PLANET: Roads Less Travelled is a cross-platform travel adventure franchise featuring real-life Lonely Planet authors on the job as they comb the world’s roads less travelled in search of the greatest travel experiences on earth. Said head of Lonely Planet Television, Laurence Billiet, “In this series for the first time on television we’ll reveal behind-the-scenes what it’s really like to be a Lonely Planet author.” LONELY PLANET: Roads Less Travelled will premiere on the Nat Geo Adventure channel in 2009 in France, Germany, Italy, Spain, Turkey, Australia, Asia, Latin America, Africa and the Middle East. A cross-platform initiative, the new series will be supported by a website showcasing the itineraries featured in the TV series as well as complementary Lonely Planet destination content and travel services. The series will be co-produced with Beach House Pictures, who have worked with Lonely Planet on a number of television productions since signing an exclusive agreement with LPTV in 2005 to co-produce all Lonely Planet-branded television series in Singapore.