London – Andrea Jackson, managing director of Zeal Entertainment has announced new production deals and the second season worldwide commission with The Singing Bee. The musical game show, following successful primetime first seasons, has been commissioned for additional episodes or second seasons by several broadcasters including Australia’s Nine Network and ABS in The Philippines. Additional development is also underway with merchandising campaigns in Chile (Canal 13), the Philippines (ABS – CBN), Spain (Antena 3), Norway (TV3), Portugal (SIC) and Sweden (TV3). Chile, the Philippines, Spain and Hungary (TV2) have launched SMS messaging to promote the show, whilst live karaoke events based on the series are being hosted throughout Hungary. The musical game show sees contestants who are chosen from a studio audience ‘singing in the blanks’ of partial song lyrics.
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