STAR India has appointed Mohit Anand as the head of Channel [V], to be responsible for leading the youth music and entertainment channel to be the ‘choice of the youth’ in India. He replaces Amar K. Deb who has left Channel [V] to start his own Internet venture. Prior to joining Channel [V], Mohit Anand was country manager of Microsoft’s entertainment and devices division where he managed Microsoft’s retail, media and entertainment partner relationships in India. He was also responsible for the launch of Xbox 360 in India, having planned the entry strategy, built the business model and executed the launch.
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