Hong Kong – Regional pay-TV services are set to be a key driver of value in Asia, as subscription and advertising revenues are projected to top US$65b by 2017 and US$46b in 2012 from US$25b in 2007. Broadband will be fueled by new services and multi-play bundling that can bring pan-Asian revenues from US$30b in 2007 to US$43b and US$52b by 2012 and 2017 respectively. India will be the largest accessible pay-TV market in the region, while broadband and HD developments will be led by North Asian markets, including China, according to Media Partners Asia’s Asia Pacific Pay-TV and Broadband Markets 2008 report. Pay-TV penetration in Asia came up to 43% in 2007 and is expected to reach 52% and 55% by 2012 and 2017 respectively. Digital penetration was measured at 7% in 2007 and will climb to 28% by 2012 and 36% by 2017. Pay-TV subscription numbers have been forecast at 392million and 448million in 2012 and 2017. Net new subscriptions are expected to scale up to 25million over the next three years, boosted by the growth of the Indian pay-TV market. China and India accounted for some 90% of 22.4million net new pay-TV subscriptions in 2007. Digital pay-TV subscription will surge from 48million in 2007 to 218million by 2012 and 298 million by 2017, equating to 56% of pay-TV homes having at least one digital set-top box (STB) by 2012, which will further increase to 67% by 2017, from 17% in 2007. The projected hike will be driven by a government-funded transition to digital in China, as Korea, Japan, Australasia, Hong Kong and key ASEAN markets also drive digital pay-TV deployment. While HDTV is likely to do well in North Asia led by Japan, Korea and China, broadband penetration levels will grow from 16% in 2007 to 26% in 2012 and 31% by 2017, to peak in Korea, Japan, Taiwan, Hong Kong and developed ASEAN markets, with China to lead emerging markets. Overall, drivers of pay-TV subscription include digitization of SDTV and HDTV; growth of value-added services, including VOD and PVR; and rising demand for linear pay-TV channels. For advertising, economic expansion and rising penetration is expected to drive markets led by India, China, Korea, and Taiwan, while Australia, Hong Kong, and ASEAN markets including Malaysia and Indonesia are on the upswing.
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