Singapore – BBC World is partnering news publication Newsweek and petroleum firm Shell for World Challenge 08, the fourth edition of the contest to honour people and groups that bring economic, social and environmental benefits to their local communities. The competition is currently open to nominations and submissions have to be fall within the categories of Community Welfare and Enterprise; Health and Education; Sustainable Farming; Energy; Water; and Environment. Nominations are to be made through the World Challenge 08 website at www.theworldchallenge.co.uk/nominate by midnight (GMT) on May 31, 2008. The winning project will receive a US$20,000 grant while two runners up will each receive US$10,000 to help develop their initiative. BBC World will produce six 30-minute programmes to profile the 12 finalists and show how their projects and businesses are changing lives. To air on BBC World globally in October and November 2008, viewers will also be able to vote online for their favourite project or business. Newsweek will mirror the programmes’ content in a six-part series of advertorials on the 12 nominees to drive readers to the online voting site. The campaign is expected to reach 1 million readers across Asia, Europe, Middle East, Africa and Latin America. The winner of World Challenge 08 will be announced at an awards ceremony in The Hague in December 2008 with the ceremony to broadcast on BBC World and detailed in Newsweek in the same month.
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