Paris – Japan will be the country honoured at the 45th MIPTV featuring MILIA to be held in Cannes from April 7 – 11 2008. The event aims to keep up with the vitality and creativity of Japan, the second largest TV market in the world. Japan Day at MIPTV, the first day of the audiovisual and digital content market, will celebrate the Japanese media and entertainment industry through conference sessions focusing on the Japanese animation and format export markets. Digital media experts will be speaking throughout the week, while the opening cocktail party will focus on Japanese programmes and genres including anime.