KICKING off Nov. 14 in Singapore, the Asia Media Festival (AMF) 2007, hosted by the Media Development Authority of Singapore (MDA) and organized by Reed Exhibitions in collaboration with industry partners, promises to be better attended and even more comprehensive than last year.Positioned as the region’s premier business platform for the media industry, the three week-long festival encompasses the entire value chain of the media business, ranging from media financing, content creation, production and distribution of TV programs, films, animation, documentaries and new media.AMF 2007 will play host to a series of media events for trade professionals and consumers through to Dec. 4. With a marked increase in participation and the debut of new events including the Apollo Awards and Asia Factual Forum as well as the Promax/BDA Asia Conference and Awards which rejoin the festival, the media fiesta is set to be bigger than ever.