Kuala Lumpur– Malaysia’s dominant broadcaster, Media Prima Berhad (MPB), is investing more than RM250 million ($US71.2 million) on local and imported content across its four TV networks in 2008. That’s up from RM200 million ($56.9 million) in 2007. MPB previewed its 2008 line-up at its annual Television Networks Screenings event on Sept. 5, attended by more than 3,000 media buyers, advertisers, corporate clients and celebrities. “MPB expects the growth of the media advertising to remain strong, although competition within the media industry will continue to intensify. But initiatives such as our annual Television Networks Screenings provides a catalyst for television advertising which will help advertisers decide how to best spend their budgets,” said MPB Television Networks Group Chief Executive Officer, Dato’ Farid Ridzuan. “To remain competitive and sustain earnings growth, MPB will continue to invest in quality content and branding, which includes the development of Malaysian made content,” added Farid.