Los Angeles- E! expanded its presence in Asia Pacific by launching its 24-hour channel on Astro in Malaysia. The new channel provides entertainment and lifestyle programming including Live from the Red Carpet, E! News, The E! True Hollywood Story, the 101 and 50 Most entertainment countdown mini-series, the Forbes Specials and Style Star and new series including Kimora : Life In The Fab Lane and ISAAC to Astro’s two million customers in Malaysia. Christine Fellowes, Managing Director, Asia Pacific, E! Networks noted, “E!’s entertainment and lifestyle programming has been extremely popular with television audiences in the Asia Pacific, particularly with the attractive younger demos and we’re delighted to substantially increase our distribution in the region.”