Hong Kong– The Cable & Satellite Broadcasting Association of Asia (CASBAA) has distributed 300 letters of awareness to Hong Kong bars, clubs and other public venues as a reminder to respect pay-TV content copyright and to emphasize the seriousness of pirating satellite TV signals. Distributed ahead of the Rugby World Cup competition which started Sept. 7, the ‘awareness’ letters also encouraged bars to subscribe to pay-TV services through Hong Kong’s three licensed pay-TV operators: Hong Kong Cable, now TV and TVB Pay Vision. Print advertisements were also placed in key newspapers and magazines to increase public awareness. Unauthorized commercial display of pay-TV content at public venues, programming intended for other markets, as well as trading in pirated television decoders, are acts of copyright infringement.