Imitation may be the sincerest form of flattery, but not when it involves copyright infringement and intellectual property piracy. Seeing one’s cheaply copied content, or consumer products, for sale on a market stall in Southeast Asia or Greater China may be encouraging evidence of brand popularity – but it more often indicates an ongoing erosion of licensing revenues. Which is one reason why TV brand-holders are increasingly exploiting ancillary rights in the digital marketplace. For Licensing 2007 International, Fremantle Media announced its intention to build a presence in the new media space. The Price Is Right and Family Feud, for example, have already moved beyond the small screen, including live stage shows in Las Vegas and Atlantic City, video games, toys, board games and lottery tickets. “The online and mobile platforms have proven extremely successful for these brands and we’ll continue to grow them in these platforms that keep the properties exciting and relevant to younger and older fans alike,” said David Luner, Senior Vice President, Interactive & Consumer Products, North America.