Hong Kong – Synovate has released results from its first PAX in-flight survey in Asia, revealing healthy readership rates for seven leading in-flight magazines across five major Asian markets and providing data on in-flight consumer behaviour. Movies and news topped the in-flight entertainment results, after travellers in 10 Asian markets including Singapore, Hong Kong, Korea, Malaysia, Thailand, Indonesia, the Philippines, Taiwan, India and Australia were asked which in-flight entertainment options they use on their average trip. • Some 69.4% of respondents watch an in-flight movie or film on an average trip, with this form of entertainment slightly more popular among business travellers (71.6%). • News is also a popular form of in-flight entertainment, with 45.5% of business travellers watching in-flight news on average. • 40.4% of travellers listen to in-flight audio channels.