Mobile broadcast TV subscribers will total 155.6 million worldwide by the end of 2012, up from 4.4 million in June 2007, and the Asia Pacific will be the most populous region for subscribers, ahead of Europe and North America. That’s according to Datamonitor’s Opportunities in the Mobile Broadcast TV Market 2006-2012 report. Another research firm, Infonetics, had predicted paying mobile TV subscribers would reach 46 million in 2010, while Datamonitor tops that with 65.6 million. Datamonitor expects the Asia Pacific region to have 76.3 million subscribers by 2012, and Europe will have an estimated 42.7 million, with a CAGR of 102% from 2006. North America is expected to have a subs base of 35.6 million. However the report’s author, Chris Khouri, notes, “Consumer education, technological fragmentation and content adaptation will have to be addressed first before mass adoption can take place. In most cases, consumers need to ‘see it to believe it’ in order to see value in subscribing to a mobile broadcast TV service. Strong and innovative