Maria Brown Managing Director, Programming & Acquisitions – Asian Food Channel Asian Food Channel (AFC) acquired, repackaged and reformatted a number of Asian titles which were well received across the region. Our unique platform and format places food-based content in the right context, with shows like Singapore’s Yummy King and $2 Wonderfood having done well as part of a pan-Asia programming strategy. Trends in food programming can be quirky and do not always follow larger programming trends. However, interest in food-based reality shows should continue as Asia has not cooled to reality, but we do expect this to change eventually. Although AFC will continue to acquire vernacular titles to increase diversity of content, demand is stable given our extensive library, and we are thus selective in buying. We hope producers and distributors can be creative and flexible in production and licensing, and co-operate to possibly secure future revenue streams. AFC has a niche focus and we look to bring in programmes from around the world. We believe new platforms are opening up to the benefit of TV channels and content suppliers, but producers must understand revenue from these new