March 20, 2017
By Thanussha Priyah
New York – Viacom International Media Networks (VIMN) today announced the appointment of Michael D. Armstrong as Executive Vice President and General Manager, Revenue and Emerging Brands. In this role, he adds oversight of International Program Sales and Affiliate Sales to his role. With this expanded remit, Arran Tindall, SVP, Commercial and Content Distribution, will step up to lead International Affiliate Sales and Caroline Beaton, SVP, of International Program and Format Sales will now both reports to Armstrong.
Armstrong will continue to manage the development and expansion of the BET, Paramount Channel and Spike internationally, as well as oversee VIMN’s ad sales division, Viacom Velocity International. Armstrong has led many firsts for the company including the creation and launch of Paramount Channel internationally in 2012, which now has 11 channels and is the largest ad-supported film channel in the world, available in almost 100 countries and 95 million homes outside the US. In 2016, Armstrong co-led the launch of BET Play, Viacom’s first direct-to-consumer subscription video on demand offering for adult audiences, which is available in 100 markets internationally. Under Armstrong’s guidance, BET is now available internationally in more than 35 million homes. Armstrong has also been instrumental in growing Spike’s distribution internationally; having working with local market leadership to launch launched the first Spike channel outside the US in 2015 in the UK, followed by Benelux, the Middle East, Australia and Hungary.